Nissan Builds 1 Millionth Juke In Sunderland Factory

It took Nissan eight years to produce the 1 millionth Juke at its Sunderland factory in the UK. The British factory builds a new Juke every 105 seconds.

The 2018 Nissan Juke, one of the first sub-compact crossovers, is available with a very wide interior and exterior personalisation options, offering more than 23,000 different combinations.

The one millionth example was a Tekna grade model finished in Vivid Blue, which is the latest color option available in the Juke’s range.

“Eight years ago we had never seen anything like the Juke before – it created an entirely new segment and brought a distinctive never-seen-before look to the market,” said Kevin Fitzpatrick, Senior VP Manufacturing at Nissan Europe. “Fast forward to today and we have one million customers and Juke remains the segment leader.

“It’s terrific to see that the 2018 model, with all its improvements and personalisation options, is as popular as the version that rolled off the line for the first time in 2010.”

The Juke was the second Nissan crossover to be produced at the UK plant, following the bigger Qashqai (also known as Rogue Sport in the US) which first entered production in 2006.

Despite being on the market since 2010, the Nissan Juke remains a big hit in the market, hitting sales of 95,000 units in 2017 in Europe. The latest refresh introduced more premium features, including the company’s dark chrome V-motion grille, new wheel designs and vivid color options both inside and out.