The voters have spoken and they chose the “High Gear” concept designed by Jennifer Seely of Ford Motor Co. for the first-ever SEMA Mustang Build Powered by Women.
The project, which is a collaboration between the Blue Oval and the Specialty Equipment Market Association (SEMA), invited the public to choose which one of the three concept Mustang designs they would like to see built by a group of female volunteers.
Seely said that international products in categories such as jewelry, couture clothing and architecture inspired the creation of the “High Gear” 2013 Mustang GT.
The car is finished satin black body featuring a subtle bodykit and Rosegold chrome accents throughout the exterior and interior. Modifications will also be done to the powertrain, undercarriage, and sound system.
The next step in the project is for female members of the SEMA Businesswomen’s Network (SBN) to begin building the car. The finished Mustang will premiere at the 2012 SEMA Show in Las Vegas this fall before it is auctioned off on eBay to raise money for the SEMA Memorial Scholarship Fund.
“The concept selected by everyone who voted is amazing,” said Doug Evans, Executive VP of Source Interlink Media (SIM), a partner in the project. “It will be very exciting to see the vehicle transformed in just eight short weeks by the dedicated group of women participating in the project.”
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