On April 14, 1927, at 10 am, Volvo sales manager Hilmer Johansson was photographed while he was driving the Swedish company’s first mass-produced automobile, the ÖV4, through the factory gates in Lundby in Göteborg.
To celebrate the 85th anniversary of this event, Stefan Jacoby, President and CEO of Volvo Car Corporation, and Olof Persson, President and CEO of the Volvo Group, which sold the company’s automotive business to Ford in 1999 before it landed in the hands of China’s Geely in 2009, were photographed passing through the same gates in the same historic model.
“It’s a fantastic car, but it’s easy to see how much has changed over the last 85 years,” said Jacoby.
The celebrations will continue on Saturday, April 14, at the Volvo Museum in Gothenburg, which will keep an open house at 11.00-16.00, and if the weather allows it, the company will organize a parade to the city center with both new and vintage vehicles.
PHOTO GALLERY
