While the all-new B-MAX will be introduced to the automotive world at the 2012 Geneva Motor Show on March 6, its actual world premiere will take place at a very different event at the end of this month.
Ford revealed today that the company’s executive chairman Bill Ford will unveil the sub-compact MPV on February 27 at the 2012 Mobile World Congress, in Barcelona, Spain.
The Blue Oval notes that it is the first automaker ever to present a new car at the leading mobile industry event, and all for good reason – or so it claims – as the B-MAX will debut feature several mobile technologies.
“Revealing the B-MAX at Mobile World Congress underlines how important technology is to customers and to Ford,” said Stephen Odell, CEO of Ford Europe. “[The] B-MAX will raise the bar for small vehicles in Europe, combining technology and premium engineering into a compact frame,” he added.
Along with the announcement, Ford also published one more photo of its small MPV, which debuts a new system with central body pillars integrated into the sliding rear doors.
The B-MAX will go on sale in Europe later this year with engine options including the new 120PS 1.0-liter turbocharged three-cylinder gasoline unit and a 1.6-litre TDCi diesel.
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