While BMW wants to keep its signature motto “Ultimate Driving Machine” alive, it also desires to attract a younger crowd with its marketing efforts on the brand-new 2012 3-Series sedan.
Hence the playful nature of its new U.S. campaign, which comprises six short commercials, two of which will air on TV during Super Bowl XLVI this Sunday.
The 15 and 30 second ads were created by ‘Kirschenbaum, Bond, Senecal + Partners’, and all of them demonstrate some of the new technologies that have been incorporated into the latest 3-Series in a humorous manner. You can watch all of them right after the break.