Despite losing its sales crown in the premium segment to BMW last year, Lexus is poised to regain its position as the best-selling luxury brand in the U.S. and has officially announced that it is readying nine new or updated models for 2012.
These include the all-new GS sedan and facelifted LX 570 SUV that arrive in February, followed later this year by refreshed versions of the ES, IS and LS
To mark its product onslaught, Lexus will air its first-ever Super Bowl commercial during this year’s game that takes place at the Lucas Oil Stadium in Indianapolis on Sunday, February 5.
“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus vice president of marketing.
“The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”
While the 30 second clip won’t be shown before the game, Lexus has provided a 15-second sneak peek of the ad that you can watch after the break.
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