With its more aggressive styling, upgraded suspension and multiple new interior and exterior components, the 2019 Roush F-150 has been engineered to conquer trails and look good while doing it.

Buyers can choose between multiple engine and trim options to build upon, so whether you have an XLT or a Lariat F-150 Super Crew 4WD, the Roush F-150 package will pretty much go with anything that came out of Ford’s Dearborn factory.

Quite the head-turner

The reason why this truck looks more rugged than a regular F-150 is because it boasts additional suspension travel and a two-inch front lift, all courtesy of a Fox 2.0 suspension kit, which not only enhances the vehicle’s appearance, but also improves off-road capability and on-road manners, according to Roush.

As for the wheels, they measure 20-inches in diameter and work alongside General Grabber ATX LT305/55R20 all-terrain rubber.

Other visual features include the graphics packages, signature grille, fender flares with accent lighting, front bumper cover, square ‘R’ hitch cover and even the optional Soft Tonneau Cover by ExTang. Inside, there are molded floor liners by WeatherTech and a serialized Roush console badge. At an extra cost, buyers can also get the optional black and carbon leather upgrade, console vault and off-road utility kit.

Meanwhile, the tuner’s dual tip cat-back Performance exhaust system is standard on this package, although if you want, you can get the optional premium Active Exhaust system, which uses electronic valve technology. This enables you to switch between loud, quiet and custom modes through either a mobile app or a console-mounted switch. By using the Roush Active Exhaust mobile app, you can then fully control your truck’s “soundtrack” based on rpm, vehicle speed and accelerator position.

“We’ve developed the ROUSH F-150 to dominate anything in its path with the performance, refinement and comfort we engineer into every ROUSH vehicle,” stated Jack Roush Jr.

Pricing for the kit, which is available at all Roush-authorized Ford dealers, begins at $13,450 over factory MSRP – not including the F-150, of course.