Cars are unlike any other machines. Sure, they serve a utilitarian purpose but a lot people are emotionally attached to their cars – and rightly so as regardless of their class or price and unlike other products, they can create some very powerful emotions.
Herb Younger is one of those people that love their cars. He owned a 1965 Chevrolet Impala SS and kept it until the 1980s, when he was forced to sell it to pay for his two sons’ tuition which, naturally, was his top priority at the time.
Herb didn’t know it then but two decades later, his sons, Jared and Derek, would spent five years searching in several states with the Impala’s VIN in hand, for their dad’s old car.
Their search ended when they eventually found it in Canada – and surprisingly, it was in perfect condition. So they bought it on the spot.
An unsuspecting Herb was playing with his grandchildren at a park when the Impala arrived along with Chevrolet and ad agency Goodby, Silverstein & Partners, who had made arrangements with his sons, capturing the meeting on film.
“The moment when he realizes his car has come back to him is priceless, and is a prime example of the emotional connection many people have with their Chevys,” said Chris Perry, vice president of Chevrolet’s Global Chevrolet Marketing and Strategy. “The story is moving because it’s true.”
You can watch the two videos of the Herb-Impala SS reunion right past the break.
VIDEOS