Ford Admits It’s Working On A Pickup To Sit Below The Ranger

Ford has confirmed that it is developing a new pickup truck to sit below the Ranger in its family of models.

While speaking to Automotive News during the Deutsche Bank Global Auto Industry Conference in Detroit, Ford’s president of global markets Jim Farley confirmed the automaker is “investing in more affordable versions of our truck business” and that “you can expect new nameplates below where we compete today.”

Reports about Ford’s sub-Ranger pickup truck first surfaced in December last year. At the time, it was suggested that the vehicle would be based off the platform of the next-generation Focus. While Ford has yet to say whether this will be the case or not, it most likely will be.

A baby pickup for the masses.

Ford isn’t new to the world of small pickups as it previously sold a Fiesta-based pickup in South America dubbed the Courier. The car manufacturer filed a new trademark for the Courier name in July 2016 with the United States Patent and Trademark Office and there’s a chance the Courier name will be used by the new baby pickup in question.

When the new Ford pickup launches, it will be sold in a selection of guises and will most likely be sold in markets like South America and potentially, Australia and South Africa. We don’t anticipate a launch in the United States.

Ford hasn’t said when the new model will arrive but last year’s reports indicated a market launch in 2021 or 2022.