After a first round of internet spots that coincided with the unveiling of the new 2012 Camry sedan, Toyota is ready for the official launch of its marketing campaign named “It’s Ready. Are You?”, which was created by the firm’s advertising agency of choice, Saatchi & Saatchi LA.
Toyota’s new campaign focuses on the performance, safety, fuel economy and technological aspects of the seventh generation of the Camry, highlighting key product features and packaging such as the Entune infotainment system.
The Japanese automaker said that it plans to air six spots on TV while also having significant presence in print outlets, outdoor boards and digital media. The company will also tout the Camry next year with two spots in the all-important Super Bowl and the Toyota Halftime Report.
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