The Juke has seen its fair share of publicity, mostly due to its unusual shape and the fact that it is Nissan’s first entry in the small crossover segment. The most recent stunt is the announcement on the development of the Juke-R with modified GT-R underpinnings.
Now Nissan has moved on to another fantasy realm: not the “what if” 530HP Juke prototype, but the virtual one. Its European division has launched Stage JUK3D, an online module that promises to give its users “an incredibly immersive experience of discovering and driving” the carmaker’s small crossover.
Developed in association with software firms Adobe and Digitas France, the application uses Adobe’s latest 3D technology to make the Juke seem as real as possible.
The Stage JUK3D experience consists of two parts. The first one, “Discovery and Customize”, allows users to view the Juke from any angle both inside and out, discover its every detail and even choose the exterior color.
The second, and certainly more interesting, section is named “Drive”. As it is obvious from its name, users get to drive the virtual Juke in the edge of a city at night as fast as they can – in 3D of course. And they even get to challenge their friends and compare lap times over social networks.
Story Links: Nissan Juke3D
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