Now that the 2011 International Auto Show in Frankfurt has passed into history, analysts are crunching the numbers to see which carmakers and models sparked the crowd’s interest the most.
UK-based Kantar Media Precis released the results of a study that looks into the number of online stories from websites, Tweets, blogs and other social media starting from two weeks before the first press day of the Frankfurt Motor Show on Aug. 30, 2011, until the end of the second press day on Sept. 14, 2011.
The study reveals that the most talked about model on the internet was the new Porsche 911 sports coupe, while next up was the Mercedes-Benz B Class small MPV, followed by the BMW i3 Concept hatch, the Audi Urban Concept studies and the Ford Evos Concept.
According to the findings of the study, Audi and Ford were the most popular brands among bloggers and YouTube users, with the Audi A2 Concept taking first place followed by the Ford Evos Concept.
The statistics show that from August 30 to September, a total of 19,549 online news stories and 5,666 social media posts talked about the 2011 IAA in one way or another, with 59 percent of those discussions taking place before the first press day on September 13.
For what it’s worth, the most viewed 2011 Frankfurt Motor Show story on Carscoop in the same time period was the Ford Evos Concept followed closely by the new Porsche 911 and the Jaguar C-X16.
Story sources: Kantar Media Precis via Autonews
Carscoop’s Most Viewed Frankfurt Motor Show Posts [August 30 to September 14]
1) Ford Evos Concept2) 2012 Porsche 9113) Jaguar C-X164) 2012 Honda Civic Hatch5) New Mazda CX-56) Land Rover DC100 Concept7) New Hyundai i30 Hatch8) 2012 Toyota Avensis Facelift9) Citroen Tubik Concept10 Maserati Kubang Concept
