Coinciding with the announcement on pricing for the new 2012 Prius Plug-in Hybrid that will launch next spring and the new Prius V minivan that is set to go on sale this October, Toyota has unleashed a new campaign to promote the growing family of Prius models.

The new TV spot is named “People Person” and it was created by advertising agency, Saatchi & Saatchi.

The ad follows a dozen or so people linked together to form a gigantic and somewhat creepy looking man brushing his teeth and eating breakfast while reading the paper. The giant person then exits the house and sees four Prius models, including the regular Prius, the Prius Plug-in Hybrid, the Prius V and the forthcoming compact Prius in concept form, parked on his driveway.

Then all of a sudden, the people forming the giant begin to leave the formation and drop down to enter the cars.

You can watch the commercial for yourself in the video below.

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