Toyota has chosen to focus most of its resources on its hybrid models, and more specifically on the Prius “family” and Lexus lineup, in order to recover from this year’s earthquake and the subsequent, and quite substantial, decrease in global sales due to parts shortages.
Until now, Toyota manufactured all components of hybrid drivetrains, such as battery packs, electric motors and inverters only at its Japanese plants. The recent disaster has shown the vulnerability of the decision to put all of your eggs in one basket.
Therefore, the company has decided to change its policy and manufacture them not only in Japan but also in overseas factories.
“Right now, hybrid component production is too biased toward Japan”, Toyota’s executive vice president in charge of global purchasing, Shinichi Sasaki, told Automotive News. “We have to devise a tactic roughly within a year –that means this may be implemented in three or four years’ time.”
According to Mr. Sasaki, Toyota’s revised plan calls for the production of Toyota and Lexus hybrid components at global production centers that will then ship the parts to assembly plants worldwide. He added that the most likely choices would be Toyota’s North American, Southeast Asia and China plants.
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