$390K Lands You Aston Martin DBS Superleggera TAG Heuer Edition, Plus Watch

Aston Martin has just released pricing for the DBS Superleggera TAG Heuer Edition, which will set UK buyers back £295,000 (roughly $389,000).

Only 50 units will be manufactured, each accompanied by a limited edition TAG Heuer watch. The DBS Edition Carrera Heuer 02 features a hexagonal cut-out face to match the grille of the DBS, while the embossed black calf leather strap mirrors the leather upholstery of the Aston.

Like the car, the watch also has red detailing, to match the red stitching on the Alcantara seats, as well as the red brake calipers and red accents on the tire walls.

“TAG Heuer is about Avant Garde Innovation and Savoir Faire, and we thrive to always challenge and increase performance. The creations born from our partnership with Aston Martin, whether they are luxury timepieces or sports cars, are the perfect illustration of this commitment. With the Aston Martin DBS Superleggera TAG Heuer Edition, we reach a new milestone in our collaboration, and we are proud to see it wearing the TAG Heuer logo,” stated TAG Heuer VP of brand and communication, Minna Philipson.

Screaming ‘Limited Edition’

The DBS Superleggera TAG Heuer Edition stands out thanks to its Monaco Black paint, as well as satin black tinted carbon fiber roof, mirrors, vents, louvers, splitter and spoiler. The car is equipped with satin black 21-inch twin-spoke wheels wrapped in Pirelli P Zero rubber. There’s also a fender badge with the TAG Heuer logo, just in case anyone mistakes this is for a “regular” DBS Superleggera.

The cabin sports pure black leather and Alcantara seats with red stitching and bespoke TAG Heuer quilting, along with carbon fiber and dark chrome inserts.

“As soon as we knew about the partnership with TAG Heuer, the idea of a special edition that reflected the design cues of both brands began to form in the minds of the design team here at Aston Martin. Both brands understand the importance of meticulous craftsmanship and creating beautifully designed and engineered products and the Aston Martin DBS Superleggera TAG Heuer Edition reflects those values beautifully,” said Aston Martin VP & CCO, Marek Reichman.

Each of the 50 cars are said to be inspected personally by Aston Martin president and Group CEO, Andy Palmer, before leaving the factory.