What’s the flashiest new car interior in your opinion? Hold that thought for a moment, because you might want to take a look at Kia’s new electric car concept first.
The study features no less than 21 individual screens inside. That’s no typo: 21 screens! And to answer your question, no, the automaker hasn’t gone crazy. In fact, this is supposed to be “a humorous riposte to the industry’s current obsession with ever increasing dashboard screens”.
A teaser image released by Kia reveals the way these light up the otherwise minimalist interior. It also shows the uniquely styled steering wheel of the vehicle that’s said to “draw together elements of a muscular sports utility vehicle, a sleek and athletic family saloon and a versatile and spacious crossover”, which has been “intentionally designed to not sit within the industry’s predefined vehicle categories”.
While the cockpit of the show car is dominated by the smartphone-like screens mounted on top of the dashboard, the exterior has a unique lighting signature at the front. Moreover, Kia’s designers used a single sheet of glass for the windscreen and roof, which flows over the cabin from the base of the A pillars, creating an interior that’s both airy and full of light.
The yet-unnamed concept is, according to the press release, Kia’s first pure electric four-door passenger car. Details about the powertrain will be announced next week, when it will make its world premiere at the Geneva Motor Show. However, expect it to pack sufficient punch, since it will make “the hairs on the back of your neck stand up when you drive it” according to the brand’s VP of Design, Gregory Guillaume.