Volkswagen’s new/old approach to the second generation of the New Beetle (not counting the original Bug), continues with this latest commercial that promotes the available customization options from its Accessories division.
The setup is fairly futuristic with the owner of the 21st century Beetle fiddling around with a virtual configurator that features a laser-like interface to build the car of his dreams.
Volkswagen offers two alternative endings for the short clip, the first of which shows a woman that turns out to be a hologram, entering in the room and then being “deleted” by the man, while the second film has the man depicted as a hologram and the female shutting him down.
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