Chevrolet’s Camaro was the best-selling sports car in the US in 2010 stealing the crown from the Ford Mustang despite the fact that, unlike its longtime nemesis, General Motors’ pony car was available only as a coupe.
The launch of the convertible version in early 2011 extended its lead: in the first eight months of the year, the Camaro looks set to outperform the Mustang by more than 10,000 units according to General Motors’ data.
But the Camaro’s popularity doesn’t stop on the streets. The sports car has also taken Facebook by storm, acquiring nearly two million fans. “The community that has grown around the Camaro is truly remarkable,” commented Chevrolet’s digital consumer engagement manager, Carolin Probstlyer.
“People are constantly posting new photos and content, which in turn inspires comments from others. The community provides an invaluable way for us to communicate directly with Camaro enthusiasts and understand what they like the most.”
Chevrolet expects Camaro’s success, both in sales and in the social media world, to increase with the introduction of the Transformers Special Edition this fall and the most powerful Camaro ever produced, the 550+ HP supercharged ZL1, in 2012.
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