Ever see one of those stupid competitions where a group of people try and see who can keep their hands on a car or a truck the longest, and the person who does actually wins that car or truck?
If you haven’t, there’s a documentary called Hands on a Hard Body that covers this in detail, but suffice to say it’s like watching American Idol if all the contestants were unemployed hicks and weren’t required to do anything but stand up there on stage.
So French carmaker Peugeot, never being one to shy away from reinventing something old for the internet age, took the concept and turned it into an interactive webpage.
Swedish ad firm Volt Stockholm was responsible for the campaign, which has rapidly taken off thanks to the ability to post your best time on Facebook. All the while, the site is pumping out facts and figures and advertising spin for contestants to read.
The winner gets their selected car for one week, and so far the longest time anyone’s clocked is 15 hours. And it’s not like you can just tape down the mouse button either: every so often the site will prompt you to press a random letter key on the keyboard to keep the contestants honest.
You can check out the video below, as well as the trailer for Hands on a Hard Body for those who are curious.
By Tristan Hankins
VIDEO