Last November, Oprah Winfrey gave us our first tease of the spanking new 2012 Volkswagen Beetle during one of her daily shows by revealing the car’s silhouette. Now, being that the show reaches millions of American viewers, and as everybody knows, Oprah has that special Midas touch when it comes to promoting products; Volkswagen had no problem to donate a brand new 2012 Beetle to each of the 275 audience members.
Fast forward to today, the German have already unwrapped the third generation Beetle at the 2011 New York and Shanghai motor shows in April, so it’s time for Volkswagen to create some buzz around the car with the release of a video showing Oprah handing the keys to one of the lucky audience members. You can watch it right after the jump.
This is not the first time Oprah gave out free cars as in 2004, the show garnered heaps of attention when it handed brand new Pontiac G6s to all 276 audience members. Unfortunately for General Motors and its now defunct Pontiac brand, the $7 million marketing gimmick didn’t have the same positive results in terms of sales.
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