Imagine buying a new car and being annoyed constantly by the car’s next owners telling you not to do this or that in order to keep the vehicle in top shape. Not a very nice image, but thats exactly what Audi portrays in a series of commercials that promote the brand’s Certified pre-owned program.
In the first ad, named “Latte”, the driver of a brand new Audi A4 is approached by its future owner, who recommends to always keep a lid on the coffee cup when inside the car and suggests parking it under trees with less sap… The second commercial is entitled “Bumper Sticker” and it follows a similar scenario. Scroll down to watch both ads.
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