There’s an old saying that any advertising is good advertising, but something tells us that the media attention received by the 2011 Dodge Durango Citadel at this past weekend’s National Cherry Blossom Festival Parade in Washington D.C. isn’t exactly what the Chrysler Group had in mind for publicity.

As you can see after the jump in a small sample of the videos that made their way onto the web, a brand new Dodge Durango that was towing a parade float carrying a band, suddenly started blowing smoke from under the hood.

The driver was forced to come to a halt and open the bonnet to see what was going on. The situation only got worse as flames started spilling out and eventually something blew up. At the same time, the parade came to a stop and the crowd went video-crazy.

Luckily, with the exception of the Dodge model, no one was hurt and the SUV was towed away in safety after the fire was put out. Scroll down to watch the video clips.

Source: Youtube & WTOP

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