The Urus Effect: Lamborghini Sees Year-To-Date Sales Doubling Thanks To Its SUV

Well before the Lamborghini Urus was launched, the Italian company knew it would be its best-selling vehicle and year-to-date sales figures released by Lamborghini have confirmed this to be the case.

Between January 1, 2019 and June 30, 2019, Lamborghini sold a total of 4553 vehicles around the world. By comparison, the company sold 2327 vehicles in the first half of 2018 prior to the Urus hitting showroom floors, 96 per cent fewer cars than it has shifted in the first half of this year.

This year, sales of the Lamborghini Urus topped 2693 examples or 59 per cent of sales from the brand. Interestingly, sales of the Lamborghini Aventador and Huracan slipped to 1860 units from the 2327 sold in the first half of 2018.

Also Read: Lamborghini Could Be Working On An Urus “Performante” – And We Love It

Lamborghini hasn’t said why demand for the Aventador and Huracan has dropped but we suspect it has something to do with the former inching towards the end of its lifecycle and reports of a V12 hybrid replacement for it coming soon.

The strongest market for Lamborghini is the U.S. (surprise, surprise) followed by China, the United Kingdom, Japan, and Germany. Lamborghini reports its strongest growth in America with a 128 per cent sales increase over last year. Sales in Asia Pacific also jumped by more than double to 1184 units while sales in EMEA (Europe, Middle East, and Africa) rose by 67 per cent to 1826 units delivered.

Shortly after the Urus was launched last year, Lamborghini chief executive Stefano Domenicali said about 70 per cent of Urus buyers are new to the brand.