Ford has re-filed to secure the Mach 1 trademark for use on “land motor vehicles, namely, automobiles and their engines” with the United States Patent and Trademark Office.
The moniker dates back to the late 1960s, when it was used to denote a performance-oriented option package for the Mustang. It was subsequently used by the third- and fourth-generation Mustang models, but after that seemed to be consigned to history books and classic car auctions.
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However, in early 2018, Ford revealed that it would revive the Mach 1 name for an all-electric performance crossover inspired by the Mustang. This announcement didn’t sit particularly well with the Mustang faithful and Ford soon indicated that it would drop the Mach 1 name. It later went on to file trademark applications for the names Mach-E and Mustang Mach-E.
The Dearborn car manufacturer re-filed to trademark the Mach 1 name on June 24, 2019 but for the moment, it is difficult to say what Ford’s new plans for the Mach 1 badge are. In all likelihood, it is looking to re-trademark the name simply to secure it and ensure other companies cannot snap it up. It is also possible that Ford is looking to appease Mustang enthusiasts by actually using the Mach 1 name on a future variant of the iconic pony car.
Ford is preparing to unveil its Mustang-inspired electric SUV later this year before it hits the market in 2020. The company has said it will “go like hell” and offer a driving range of 370 miles (600 km).
