Man City’s Pep Guardiola Is Nissan’s New Brand Ambassador

City Football Group and Nissan have worked together since 2014. In fact, the Japanese automaker was the Group’s first multi-club partner, having sponsored Manchester City, MLS’ New York City FC and the A-League’s Melbourne City FC.

Now, as part of a continuation of that deal, Manchester City manager Pep Guardiola has been named a Nissan brand ambassador.

Guardiola is fresh off winning the Premier League, FA Cup, League Cup and the Community Shield.

Nissan will also continue its high-profile presence at all Man City men’s and women’s games at the Etihad Stadium and Academy Stadium, as well as at New York City FC’s games at Yankee Stadium and at AAMI Park in Melbourne.

“Nissan was the first ever partner of City Football Group in 2014,” said the group’s senior VP of partnerships, Damian Willoughby. “It was the first global business to understand our vision and our objectives and see the value of using our multi-club model as a way to engage their audience in different key markets around the world. It is a great endorsement of our partnership that we are extending our relationship and will continue to work closely together. Nissan is a world-class brand and has set an incredibly high standard in sports marketing.”

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Meanwhile, Nissan marketing exec Roel De Vries had this to say about the partnership: “With teams all over the world, City Football Group is the perfect partner for Nissan. We share an ambition to excite people everywhere, whether it’s through world-class football or world-leading automotive technologies. Pep Guardiola’s innovative strategies have kept Manchester City at the top of their game, so he’ll be the ideal ambassador to elevate the story of our innovative Nissan Intelligent Mobility vision.”

As for Guardiola, he released a statement saying he’s “looking forward to working even more closely with Nissan” and that he’s also looking forward to visiting Nissan Stadium in Yokohama this upcoming Saturday, July 27, when Man City will take on the J-League’s Yokohama F. Marinos in a friendly game.