Lamborghini took the 2019 Monterey Car Week by storm, not with a new product, but with an art car that treated the Aventador S as a blank canvas.
Finished in Arancio Atlas in the company’s new paint shop, the Italian supercar was then entrusted to Skyler Grey.
The 19-year old American artist, who is considered one of the youngest and most influential representatives of street art in the world, worked his magic on it, giving it a very lively look in yellow, dark orange and white, animated by the images of the bulls on the profile.
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Grey signed the bodywork and proceeded to leave his mark on the cabin as well, where Lamborghini’s upholstery specialists were given specific instructions on how to personalize the rear panel.
“Because of the affinity we feel with the world of art, we wanted to experiment with a new creative approach, entrusting Skyler Grey with the interpretation of a car that is already itself a work of art”, explained the auto brand’s chief of Marketing and Communication, Katia Bassi. “It is a project connected with our new paint shop in Sant’Agata Bolognese, a place where technology and art meet and where our specialists are tasked with turning our customers’ dreams into reality, in the search for aesthetic perfection.”
Purchased by an art collector, this Aventador S, which is also the first Lambo to be certified via blockchain technology, can be viewed at The Lamborghini Lounge Monterey between August 15 and 18, a villa with an ocean view located at the 18th hole of the Pebble Beach Golf Course.