Volkswagen UK has reduced the price of the e-Golf by £2,765, which now costs from £27,575 after applying the local government’s Plug-In Car Grant.
The price cut comes as the German car maker is getting ready to reveal the production version of its first-ever dedicated EV, the ID.3 compact hatch, at the Frankfurt Motor Show in a few days.
The electric VW e-Golf was first launched in 2014 and got a comprehensive update in 2017. Power comes from an electric motor with 134hp (136PS) paired to a 35.9kWh battery pack that provides a driving range of up to 144 miles (231km) on the WLTP cycle.
“With ultra-low running costs and zero-emissions incentives, the e-Golf was already a value-packed offering by virtue of its electric powertrain. A sizable price realignment only makes the e-Golf a more tempting proposition to buyers; after all, it’s a Golf – one of the UK’s most popular cars – but with all the added benefits and bonuses associated with electric propulsion,” said Geraldine Ingham, Volkswagen UK’s Head of Marketing.
Prospective customers are also offered a full 48-hour test drive, enabling them to experience the battery-electric version of the VW Golf to its fullest potential before ordering one.
The arrival of the ID.3 means that the current e-Golf will be retired, as VW is also preparing the launch the eighth-generation Golf towards the end of the year. The new ID.3 will be the company’s first model to use the EV-specific MEB underpinnings, which will form the basis for a whole range of pure electric models.