Honda has brought forward its target to electrify its entire European lineup by three years, to 2022.
Earlier this year, the Japanese automaker announced a goal to sell only hybrid and battery-powered cars in Europe by 2025. Now, it has revised that target and said that all of its European mainstream models will be electrified by 2022. The announcement has been made at the “Electric Vision” event in Amsterdam during which the company unveiled the Euro-spec 2020 Jazz.
Over the next 36 months, Honda will launch six electrified cars in Europe, including the all-new e EV and hybrid-only Jazz. These two models are key for achieving emission goals for Honda in the region. The remaining four will include another battery electric vehicle and three e:HEV-equipped models featuring Honda’s new two-motor hybrid technology.
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“The pace of change in regulation, the market, and consumer behavior in Europe means that the shift towards electrification is happening faster here than anywhere else in the world. As the pace of change continues to accelerate, we need to act sooner to meet these challenges head-on,” explained Tom Gardner, Honda Motor Europe Senior Vice President.
Honda has also revealed its new e:Technology branding, which will reunite all electrified products from across the Japanese group’s business under the same global name. For automobiles, the badge will denote the type of powertrain. The 2020 Jazz will be the first vehicle to carry the e:HEV branding, which stands for “Hybrid Electric Vehicle.”
Finally, the company also revealed the next step in its energy management business for the Old Continent by announcing a collaboration with Vattenfall, a leading European energy supplier. The deal will allow Honda to provide the world’s first flexible energy contract specifically tailored for EV owners in Europe. This will allow EVs to be charged at the most cost-effective times, relative to grid demand.
The tariffs, available to owners of any EV brand, also promote the use of electricity generated through renewable sources, including hydropower and wind farm. The service will initially be available in the UK and Germany in 2020, with other European countries to follow.