Porsche has dipped their toes into everything from subscription services to flying cars, and now the company is launching online sales in the United States.
As part of a pilot program, 25 participating dealerships will allow customers to complete most of the sales paperwork online and then visit the dealership to collect their car and make their “final signatures.” While the process isn’t entirely online, Porsche says the in-dealer sales experience will be shorter and easier.
The service will feature new and pre-owned vehicles, and Porsche says it covers “all aspects of buying, financing or leasing a selected vehicle.” As a result, customers will have access to payment and trade-in calculators, credit approval, and financing and insurance options through Porsche Financial Services.
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To help speed things along, customers can upload photos of personal documents such as their ID. They can also send photos of their current car for a trade-in valuation. Once everything has been completed, dealers will prepare the paperwork so it will be ready for customers to sign when they arrive to pick up their new vehicle.
According to Porsche’s sales and marketing boss, Detlev von Platen, “Physical and digital retail experiences have to work hand in hand, yet stay typically Porsche. Offering our customers an enhanced digital option for acquiring a Porsche makes this experience even more accessible and more convenient.”
His sentiments were echoed by Porsche Cars North America President and CEO Klaus Zellmer who said “For our dealerships, who are at the core of our strategic initiatives, we think this blend of digital and physical interaction with customers will only strengthen their business.”
Porsche didn’t name participating dealerships, but those who offer online sales will have the process built into their website. It’s also worth mentioning that only 25 of the 191 Porsche dealers in the United States are involved in the project, but the company noted a “wider national rollout is possible, depending on the results of the pilot.”
