Maserati Creates One-Off GranTurismo Zeda To Mark End Of GranTurismo And GranCabrio Production

Maserati’s rebirth is well underway thanks to models such as the Ghibli and Levante. However, things kicked off much earlier as the company introduced the GranTurismo in 2007.

An instant hit, the GranTurismo put Maserati back on the map. However, the model is well past its prime despite a facelift in 2017. Maserati is acknowledging this as the company has confirmed production of the GranTurismo and GranCabrio has come to an end.

To mark the occasion, Maserati created a one-off GranTurismo Zéda. Designed to tell the story of the company’s “new era,” the car features a unique exterior that was designed by Centro Stile Maserati. The front end is painted in traditional Maserati Blue, but it slowly transitions into a “metallurgic” effect and then a light satin finish. Maserati says the design highlights the fact that the Zéda is the bridge that “connects the past, the present and the future of the brand.”

Also Read: Maserati Confirms All-New Sports Car Coming Next Year

Speaking of the future, Maserati is updating the Modena plant to build a new “super sports model” that is a “a high-performance car, characterized by state-of-the art technology.” The model will be launched next year and offered with an electric powertrain.

Maserati didn’t say much about the changes to the Modena plant, but the company confirmed it will be getting an all-new paint shop. It promises to incorporate innovative technologies and have a low environmental impact. Maserati also said the paint shop will have a viewing booth that will enable customers to watch their car being painted.

While the current GranTurismo is dead, Maserati has already confirmed plans for a next-generation model. It is slated to arrive in 2021 and be joined by a new GranCabrio in 2022. Like the rest of Maserati’s redesigned lineup, both will be offered with an electric powertrain.

Maserati hasn’t said much about the next-generation GranTurismo and GranCabrio, but the company has previously said they will be offered with a Level 3 semi-autonomous driving system. The automaker has also said the EV variants will have “ultra-fast” charging capabilities, a long range and unique driving modes. The cars also promise to deliver “traditional Maserati driving dynamics and performance.”

As for the outgoing car, Maserati sold more than 40,000 units over the course of its 12 year run. More specifically, the company built 28,805 GranTurismos and 11,715 GranCabrios.