Pininfarina Celebrating 90th Anniversary In 2020 With New Logo And Special Events

In 2020, Pininfarina will celebrate its 90th anniversary and to mark the occasion, the company has unveiled a new logo and detailed a series of events it will attend and host.

Pininfarina, short for Carrozzeria Pininfarina, was founded by Battista ‘Pinin’ Farina in 1930 in Turin, Italy. In its formative years, the company built bodies for the likes of Alfa Romeo, Hispano-Suiza, Fiat, Cadillac, Rolls-Royce, Lancia, and others. The company’s factory was destroyed in World War II and if Farina hadn’t been so determined, this could have easily been the end of the Pininfarina story.

In the early 1950s, things turned around for Pininfarina when it established a strong relationship with Ferrari and was responsible for designing all of the Italian car manufacturer’s subsequent street cars for decades, excluding the 1973 Dino 308 GT4 and the LaFerrari. Sadly, no current Ferrari has been designed by Pininfarina.

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Fast forward to 2015 and Pininfarina was purchased by India’s Mahindra Group for roughly 168 million euros. In 2018, Mahindra oversaw the formation of Automobili Pininfarina that is readying to build the Rimac C-Two-based Battista electric hypercar.

The company’s new logo combines the traditional Pininfarina text with a small ‘90’ attached to the end.

“Our logo tells the world the story of a family and accompany,” company chairman Paolo Pininfarina said. “This revisitation, designed specifically for the anniversary, also indicates a sense of direction: the line on which the number 90 rests rises from bottom to top as if directed at the future. Because, on the back of such an important past, that’s where we’re headed: towards new goals, new projects, new challenges”.

Dedicated Pininfarina events will take place in Milan and Turin next year as well as at the Geneva Motor Show and in China. Over in the United States, Pininfarina will have a significant presence at the Pebble Beach Concours d’Elegance, where there will be three classes dedicated to the finest cars designed by the company. Last but not least, there will be a special event held in Miami in December 2020.