Hollywood star Matthew McConaughey is back in a 2020 Lincoln Aviator for a new commercial.

Titled “Warm Escape,” the new spot allows the actor to take refuge in the great outdoors for a round of ice fishing, at a time where most people sit beside the fireplace. The video features the 2020 Lincoln Aviator in a breathtaking setting, on the shores of a frozen lake where McConaughey is out all by himself for some quiet and relaxing ice fishing.

Released on December 28, the commercial has already racked up 20.5 million views on YouTube and watching it will make you understand why. For starters, it was directed by noted cinematographer and director Lance Acord, known for movies like “Lost in Translation” and popular shorts like this year’s “E.T.: A Holiday Reunion.”

Related: Matthew McConaughey Drives Through Colored Clouds In Lincoln’s 2020 Aviator Commercial

We knew Lincoln was not afraid to release car commercials that are very different from those of its competitors, but this latest one is probably the most remarkable of the series featuring Matthew McConaughey.

In the spot, the actor uses his Aviator as a shelter from the elements after carving a hole in the ice and dropping a line. “Beats jiggin’ in a shanty,” he murmurs as he relaxes in the warmth of the SUV’s trunk and begins sketching in his travel journal. By the way, this is the same journal that was shown in spots introducing the Lincoln Navigator.

Cars have always been depicted as symbols of freedom and that’s exactly the role played by the 2020 Lincoln Aviator in this commercial. The team behind the ad managed to convey this message in a subtle way, allowing nature to be the main star of the spot, with Matthew McConaughey able to enjoy the calm of the great outdoors thanks to the Aviator.

“There’s definitely a feeling of serenity, of introspection. Matthew is in his happy place. He’s doing what he wants to do, where he wants to do it – not only ice fishing, but in this beautiful, luxury SUV. It’s about being at ease, about being your best self, about finding your own piece of sanctuary in a stressful world,” said Jon Pearce, global chief creative officer of Hudson Rouge, the creative agency that produced the spot.

 

https://www.youtube.com/watch?v=dq4Qj_vG9Tg

2020 Lincoln Aviator Commercial With Matthew McConaughey Going Ice Fishing Is Visual Poetry
2020 Lincoln Aviator Commercial With Matthew McConaughey Going Ice Fishing Is Visual Poetry
2020 Lincoln Aviator Commercial With Matthew McConaughey Going Ice Fishing Is Visual Poetry
2020 Lincoln Aviator Commercial With Matthew McConaughey Going Ice Fishing Is Visual Poetry
2020 Lincoln Aviator Commercial With Matthew McConaughey Going Ice Fishing Is Visual Poetry
2020 Lincoln Aviator Commercial With Matthew McConaughey Going Ice Fishing Is Visual Poetry
2020 Lincoln Aviator Commercial With Matthew McConaughey Going Ice Fishing Is Visual Poetry
2020 Lincoln Aviator Commercial With Matthew McConaughey Going Ice Fishing Is Visual Poetry
2020 Lincoln Aviator Commercial With Matthew McConaughey Going Ice Fishing Is Visual Poetry
2020 Lincoln Aviator Commercial With Matthew McConaughey Going Ice Fishing Is Visual Poetry