Toyota has announced that it will launch its Kinto mobility brand in Europe.
The Japanese car manufacturer’s mobility services will be organized around four key pillars of business where it will work with cities, companies, and individuals. One service, Kinto One, will be targeted towards companies and individuals and combine lease, service, and insurance costs into a single monthly payment.
Elsewhere will be Kinto Share, a car-sharing service using hybrid vehicles. Toyota will also establish Kinto Join, a carpooling service, and Kinto Flex, a subscription-based leasing program that will make car ownership that much easier. Toyota is also evaluating ride-hailing and a multi-modal app.
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“Our new mobility brand Kinto signals that the company is more than ever determined to meet the evolving mobility needs of the customer,” executive vice president of Toyota Motor Europe, Matthew Harrison said.
“Toyota and Lexus are well-established automotive brands, built around reliable quality cars. With Kinto, our ambition is to create an equally strong brand for mobility services – a brand that consistently delivers exceptional customer experiences, whether moving close to home or traveling in other markets. Kinto epitomizes Toyota’s ambition to deliver Ever Better Mobility for All.”
The mobility service gets its name from the Japanese word Kintoun or Flying nimbus which is a cloud providing on-demand transportation for famous Dragon Ball Z animated character Goku.
“Kinto is part of our strategy to grow our total European business,” added president and chief executive of Toyota Motor Europe, Dr Johan van Zyl. “In markets where it can be viable and sustainable, adding mobility services to our traditional business model will allow us to respond to new customer needs and support cities and regions’ emerging mobility requirements.”
