Well, the Super Bowl has come and gone for another year and a host of car companies decided to air commercials during the big game. Found below are the car advertisements for Super Bowl LIV.
Genesis
Genesis was one of the most eagerly-awaited commercials of this year with it being teased by John Legend and Chrissy Teigen in the week leading up the game. Starring the all-new GV80 SUV, it says goodbye to “old luxury” and welcomes “young luxury” in the form of the new SUV.
Audi
Audi took the opportunity of a Super Bowl commercial to promote its all-electric E-Tron Sportback, a vehicle unveiled to the world at last year’s LA Auto Show. The commercial stars Game of Thrones star Maisie Williams who belts out ‘Let It Go’ from Disney’s Frozen while behind the wheel.
Porsche
Porsche’s commercial is the most action-packed, high-paced one of the bunch and focuses particularly on an electric Taycan that’s stolen from the company’s Stuttgart museum. We also caught a glimpse of the 992-generation 911 GT3 in the commercial.
GMC
Over at General Motors, it joined Audi and Porsche in promoting an all-electric vehicle, namely its forthcoming electric pickup truck that will re-introduce the Hummer moniker as a sub-brand of sorts in GMC’s range to the market. The vehicle will officially premiere on May 20, 2020.
Kia
While many automakers opt for humorous commercials, Kia went a different route to promote the Seltos, recruiting the help of Las Vegas Raiders running back Josh Jacobs. It pulls at the heart-strings even though the Seltos is only momentarily featured.
Hyundai
By comparison, sister company Hyundai brought in the help of Chris Evans, John Krasinski, Rachel Dratch, and David Ortiz to do their best Boston accents and promote the ‘Smart Park’ feature of the all-new Sonata. Or, as the actors call it, ‘Smaht Pahk.’
Jeep
Jeep also aired a commercial during this year’s Super Bowl to promote the Gladiator with Bill Murray who reprises his role from Groundhog Day and features Punxsutawney Phil the groundhog. It’s light-hearted and may tempt you to buy a Gladiator.
Toyota
Toyota called upon Cobie Smulders to promote its new 2020 Highlander, a vehicle that repeatedly saves the day and protects its occupants from all the world can throw at it, including even a biological disaster.
WeatherTech
Last but not least is WeatherTech. Rather than heavily focusing on the company’s products, it instead asks for donations to the Wisconsin School of Veterinary Medicine.