BMW wants to boost the appeal of the Concept i4 by giving it a unique soundtrack.
Launched under the BMW IconicSounds Electric moniker, it was created by Hans Zimmer and the company’s sound designer Renzo Vitale, and will be embedded into the automaker’s future electric vehicles.
If you’re a cinephile, then you are probably familiar with the Hans Zimmer name. The 62-year old German is a composer and record producer, whose work has often brought him close to the movie industry.
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Zimmer worked on several blockbusters, including Rain Man, The Lion King, The Thin Red Line, Gladiator, Sherlock Holmes, Inception, Interstellar, Dunkirk, The Dark Knight and The Last Samurai, for which he was recognized with dozens of trophies from the Academy Awards, Grammy Awards, WAFCA, BFCA, DFWFCA and the Stephen Hawking Medal for the 2014 blockbuster Interstellar.
“Renzo and I were inspired to bring together the past and future of BMW with the sound for the BMW Concept i4”, said Zimmer. “We hope the sound we created is classic yet surprising and has a feeling of lightness that is fitting for the BMW brand.”
“Sound has always played an important role in the emotionalisation of our vehicles. Now we are taking the joy of sheer driving pleasure to a new level and are particularly pleased to be working with Hans Zimmer to create the new sound world of electric mobility at BMW”, added Senior VP of Customer and Brand, Jens Thiemer. “This collaboration will result in our forward-looking sound offering for electrified vehicles: BMW IconicSounds Electric.”
Previewing a road-going version that will enter production next year, the BMW Concept i4 was unveiled earlier this week. It’s an electric show car with 530 horsepower and a battery capacity of around 80 kWh that gives it a range of 600 km (372 miles) in the WLTP cycle on a single charge.