Shortly after a series of images leaked showcasing the all-new Ford Bronco, it appears as though the SUV will be unveiled to the world on March 18, the Bronco6G forums indicate.
Ford recently sent out a bulletin regarding the Bronco to its dealerships across the U.S. In this bulletin, Ford writes that “March 18th will be a big day for Bronco! We will have more exciting news to share with you then.”
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Here’s what the bulletin reads:
Congratulations and welcome to the Bronco Readiness Program!
We will use this distribution list to keep you and your dealership updated with important information as we approach the reveal and launch of the BRONCO. If you want to change the name/e-mail of your dealership’s Bronco Specialist, it must be done on the upcoming Bronco Dashboard – we will not make any changes to our distribution list based on replies to this e-mail.
SUMMARY
- Bronco Specialist Responsibilities – Be the dealerships Bronco expert and ensure relevant information is cascaded to customer facing personnel
- Mark your calendar – Bronco News Coming March 18th!
- Bronco Dealer Communications Plan – A robust, multi-channel approach will ensure you are up to speed on all things Bronco as they are announced
- Bronco Hot Sheet Reminder – Use this document to help answer customer questions today. Additional hot sheets will be made available as more information is made public.
- Bronco Text Messaging Reminder – Be the first to hear about Bronco news by enrolling in FMC Dealer Text Messaging. Job aid attached.
- Marketing Assets on Ford Dealer Toolbox – Assets will be made available to you to support each Bronco event. Check back on 3/18.
- Bronco eSourceBook – Start preparing for Bronco’s arrival today by exploring eSourceBook content outlining Bronco History and other topics that will be relevant to your future Bronco customers.
BRONCO SPECIALIST RESPONSIBILITIES
You have been identified as a Bronco Specialist for your dealership. You will be the dealership’s Bronco expert and be responsible for cascading important Bronco launch information and training status to all the key members of the dealership. Please distribute a copy of the attached Hot Sheet and all forthcoming Hot Sheets to all dealership positions that interface with customers: receptionist, sales consultants, F&I managers, service advisors, BDC personnel, and others.MARK YOUR CALENDAR!
March 18th will be a big day for Bronco! We will have more exciting news to share with you then. Use the attached calendar reminder to make sure you are the first in your dealership to hear the news!
While Ford doesn’t mention in the dealership bulletin where the unveiling of the new Bronco will be, forum members believe it could take place at the Sun Valley Film Festival in Idaho running from March 18-22. The event is sponsored by Ford and a look at the event calendar reveals that Main St. in Ketchum, Idaho will be closed off to celebrate the return of the Bronco on the evening of the 20th.
Just a couple of days ago, a handful of photos surfaced online showing the new Bronco in both four- and two-door configurations. As we had long expected, the rugged SUV adopts a boxy shape and is more than fitting of the Bronco name. Some of the most striking elements of the new Bronco’s design are flared wheel arches, LED headlights and daytime running lights, and a roof that can be completely removed, just like the Jeep Wrangler.
Details regarding the available powertrains of the 2021 Bronco remain unconfirmed but the base model is tipped to receive a 2.3-liter EcoBoost four-cylinder with roughly 270 hp and 310 lb-ft (420 Nm) of torque. A larger 2.7-liter EcoBoost V6 with 325 hp and 400 lb-ft (542 Nm) may also be available.
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