Ford says that customer response to the unveiling of the all-new 2021 Bronco and 2021 Bronco Sport last month has been “unprecedented” in the company’s history.

In the first three weeks, more than 165,000 people placed $100 deposits for orders online, and more than 13 million tuned in on television and social media platforms to see the highly anticipated off-road SUVs.

Hours after the July 13 reveal, #FordBronco dominated social media platforms and trended to the top conversation on Twitter in the United States. Ford Bronco also became the top Google search request, helping drive more than 5.4 million visitors to the ford.com website in the first 48 hours. To date, there have been more than 19.5 million total visitors.

See Also: 2021 Ford Bronco And Bronco Sport Concepts Showcase Wide Range Of Accessories

2021 Ford Bronco 2-Door at the Bronco Off-Roadeo in Austin, Texas

Ford converted these amazing numbers into sales as by the following day, all of the 2,000 limited-run Bronco Sport First Edition models and 3,500 Bronco 2-Door and 4-Door First Edition models were spoken for. There was so much demand for the latter models that Ford doubled production to 7,000 units. Ford continues to accept Bronco reservations on its website, while Bronco Sport models are now available for ordering online and at dealerships.

In a related announcement, Ford said the first of four ‘Bronco Off-Roadeo’ locations in the United States will open in summer 2021. Located in the hill country of Austin, Texas, the Bronco Off-Roadeo will enable Bronco and Bronco Sport Badlands series owners to get the most adventure out of their rugged SUVs and build connections to the greater Bronco community.

Ford Bronco R race prototype at the Bronco Off-Roadeo in Austin, Texas

The facility includes off-roading and outdoor adventure playgrounds designed for beginners and expert off-roaders alike. “Getting into the wild is at the core of Bronco brand, and our first Bronco Off-Roadeo location in Austin, Texas, will help fuel Bronco fans’ quests for outdoor adventure,” said Mark Grueber, Bronco brand marketing manager.

“At each of our four Bronco Off-Roadeo locations, we want owners and enthusiasts – even those who are off-road novices – to have as much fun as off-road pros and we want to provide them with knowledge and experience to make their future Bronco adventures even greater.”

Our final Bronco-related news is that the Bronco R will return to the SCORE Baja 1000 this fall. The race prototype built by Ford Performance and Geiser Performance will continue to serve as test bed for the brand’s design, capability and extreme durability testing.

Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”
Ford Has 165,000 Bronco And Bronco Sport Reservations, Says Customer Response Is “Unprecedented”