With research showing that colors can dramatically affect a person’s mood, Jeep has decided to offer free paint upgrades to UK buyers who want to pick a vibrant color for their Wrangler.
The offer is valid only via participating dealers until September 30th. It applies to a range of Wrangler colors, including Firecracker red, Punk’d Metallic orange, HellaYella yellow and Bikini metallic blue.
“People often think of color as just a visual stimulus, but it also creates psychological changes, altering how someone feels in an instant,” says color psychologist Karen Haller. “It is thought people are only 20 percent conscious of the color choices they make, when in reality it influences everything people do – from what people buy and eat to how people relax and most importantly how people feel.”
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As for how these vibrant colors are supposed to make you feel, it would seem that Firecracker red can give drivers an instant energy boost and helps you stand out in a crowd of cars – which is technically true, given how bright it is.
Orange meanwhile is a color that expresses joy, while yellow will supposedly leave you feeling full of optimism and positivity. It’s also the most visible color in daylight, more so even than red. As for Bikini metallic blue, this is an easy one: blue is arguably “the world’s favorite color,” because of its association with a warm tropical sea.
“Wrangler is an iconic car built to have a positive impact on people’s lives. The introduction of a free color offer means we can now harness the joy of Wrangler even further,” said Jeep UK exec Damien Dally. “Hopefully it will lead to more of our cars on the roads in HellaYella yellow or Punk’n metallic, which will not only have a positive impact on the driver and their passengers, but also on those who see them driving by.”
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