Lamborghini Customers Shrug At COVID-19 Pandemic As Brand Posts Best September Sales Ever

The automotive sector (and not only) has had a very difficult year due to the COVID-19 pandemic, and even though every company has been affected by the lockdown and restrictions imposed, some have done better than others.

Lamborghini, for one, has announced new record sales for last month, with 738 cars delivered to customers in what was their best September ever. In the third quarter of 2020 alone, the Italian automaker managed to ship 2,083 units, but to break last year’s record, when they achieved a 43 percent jump over 2018, they will have to shift more than 8,205 vehicles by year’s end.

Read Also: Lamborghini Sold Nearly 5,000 Urus SUVs Last Year, Boosting Total Volume By 43 Percent

“I’m extremely proud of these results: they affirm the excellent work we have done over the years, maintaining our position as a highly aspirational, desirable and robust brand in the automotive world”, said CEO Stefano Domenicali. “Our team overcame a moment of significant uncertainty with great flexibility, foresight and readiness to react. We have experimented with new ways to connect with customers and enthusiasts, while continuing our drive to achieve new goals with a constant eye to the future: a distinguishing characteristic of Lamborghini.”

One of the first companies to shut down its operations in the wake of the pandemic, Lamborghini went back to work after a seven-week break, with a modified medium-term business plan and reorganized car assembly. Shortly after restarting its operations, it launched three new products: the Huracan RWD Spyder, the Sian Roadster and the Essenza SCV12. During this time, it also achieved two production milestones, with 10,000 examples of the Urus and 10,000 of the Aventador put together at its facility.