Hyundai Fashions Clothes And Jewelry Made From Discarded Car Parts Such As Seatbelts And Airbags

A number of automakers sell clothes, but options are largely limited to shirts with logos printed of them.

Hyundai is taking a different approach as they’ve introduced their Re:Style 2020 collection which upcycles (also known as creative re-use) “discarded materials from the automotive manufacturing and scrapping process.”

This year, Hyundai worked with a number of different fashion brands including Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn and Rosie Assoulin. Hyundai says the brands were selected because they share the company’s “vision of finding more sustainable ways to create the products we love.”

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Thanks to the partnership, Alighieri created necklaces, chokers and bracelets that were made from repurposed seatbelts, glass and foam materials as well as gold, silver and freshwater pearls. Likewise, L.V. DENIM made a jumpsuit which combines upcycled denim with leather scraps leftover from car manufacturing.

Public School and pushBUTTON made vests, while Richard Quinn created a corset from recycled airbag fabrics. Last but not least, Rosie Assoulin made a stylish tote bag which is constructed out of seatbelt webbings, carpet fabrics and discarded automotive foam.

The automotive-inspired items will go up for sale on October 13th at London’s Selfridges pop-up store and on the retailer’s website.

While the collection won’t appeal to everyone, Hyundai says it was created to highlight the fact that airbags, leather and glass typically end up in landfills when vehicles are scrapped. The company also said the collection aims to “encourage cross-industry collaboration to champion new thinking and innovation in sustainable design and lifestyle.”