Fisker, the American start-up led by engineer and entrepreneur Henrik Fisker, has announced that it plans to enter the UK market in 2023.
The car manufacturer intends on opening a consumer experience center in London in 2022 to allow potential buyers to check out the Ocean electric SUV up close. Fisker has also announced a partnership with Cox Automotive and Rivus Fleet Solutions to provide vehicle servicing, maintenance, deliveries, fleet management, valuations and reselling in the UK.
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“In creating Fisker as a company focused on both product and owner experience breakthroughs, partnerships with the world’s leading service providers are an essential element to deliver that vision,” Henrik Fisker said. “With recent UK government announcements related to electric vehicles, we believe Fisker will be well placed and well-timed to make significant progress in this important market.”
The Ocean will be built by Magna Automotive in Europe and the British market will be “one of the first” outside the U.S. where it will be sold, shortly after its launch in Q4 2022. In October, the car manufacturer announced its European headquarters will be located in Munich, Germany and will also open a consumer experience center in Munich in Q4 2021.
Fisker has managed to keep key technical specifications about the Ocean under wraps, but has confirmed it will be offered in rear- and four-wheel drive configurations. The standard four-wheel drive model should pump out over 302 hp while a flagship variant with even more grunt will sprint to 60 mph (96 km/h) in less than three seconds.
U.S. pricing for the Fisker Ocean will start at $37,499 before incentives.
