Squadra Corse, Lamborghini’s motorsport arm, has joined a number of other automotive and motorsport brands in launching dedicated channels on Motorsport.tv, Motorsport Network’s digital OTT platform.
Having recently shown their success in motorsport with repeat victories in the Rolex 24 at Daytona, 12 Hours of Sebring, and International GT championships organized by SRO, Lamborghini has secured their position as a major player in GT and customer racing. The launch of their dedicated Squadra Corse Motorsport.tv channel means that fans will now be able to enjoy behind-the-scenes content from their GT and customer racing activities.
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Utilizing Motorsport Network’s 56 million-strong monthly audience, the channel aims to showcase Lamborghini’s motorsport prowess. The network’s knowledge of the motorsport audience will give the Italian automaker the tools needed to reach fans that are already interested in sports car racing, as well as new fans that can be brought in by their exclusive content.
This represents a great achievement for Motorsport.tv, as Lamborghini is now the fourth manufacturer to launch a dedicated channel in the last six months. The OTT (over-the-top) streaming media service, which is quickly becoming the go-to destination for those looking to expand in the digital space, is becoming a digital racing hub that fans of motorsport and general automotive alike will want to be a part of.
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“Following our brand’s racing successes, now feels like the perfect time to launch our dedicated Motorsport.tv channel. Motorsport Network’s reach offers us an opportunity to tell our stories to a new digital audiences,” Giorgio Sanna, Head of Lamborghini Motorsport, said. “Through this channel, we can see the potential growth in interest for the Lamborghini brand in the racing space and for our Super Trofeo championships, helping to bring more value to both.”
On his part, James Allen, President of Motorsport Studios, commented: “Lamborghini is a brand that is synonymous with distinctiveness and future shaping. They create unique experiences for their customers on the road and the race track and there is also a lot for fans to appreciate and latch onto there. The content that Lamborghini will bring to Motorsport.tv will not only create a distinctive channel offering, but we will also be able to share it across our racing and automotive channels using our proprietary Motorsport.tv player.”
