Alfa Romeo and Lancia are going to receive bigger investments as part of the Stellantis group, according to Chairman John Elkann.
During a TV interview with Italian state channel Rai, Elkann said that the two Italian brands will get greater opportunities under Stellantis than what was possible under Fiat Chrysler Automobiles.
When asked what role Turin, FCA’s hometown, would play in Stellantis, Elkann appeared adamant that being part of a bigger group is only good news for the Italian brands, Reuters reports.
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“We’ve seen it clearly with some brands like Alfa Romeo and Lancia, on which we could not invest or give resources as much as we wanted in recent years,” said Elkann, who was the chairman of FCA before the merger with PSA that formed Stellantis. “In this new group there will be much greater opportunities than in the past for these two brands, which are based in Turin.”
Stellantis has a total of 14 brands under its wings, making it the fourth-largest automaker in the world. The new group is going to pool brands like Alfa Romeo, Lancia, and DS, which will cooperate to grow their presence in the premium market.
This isn’t the first time we hear about Stellantis wanting to invest more into brands like Alfa Romeo. Earlier this month, the group confirmed that it’s scrapping its plans to re-introduce Peugeot into North America, saying that it will instead focus on existing brands in the region, including Alfa Romeo and Chrysler.
2001 Lancia Thesis