My own personal stereotype about a Lamborghini owner is that they don’t have many thoughts worth writing down, but here to bust my prejudices is the latest collaboration between the supercar manufacturer and Moleskine.
Famed for its simple, sturdy, portable notebooks, Moleskine has been a favorite brand of writers everywhere and this partnership with Lamborghini has seen it turn to artist Emiliano Ponzi for their latest creation.
The artist is known for his bold, textured artwork that mixes strong graphic composition with an economy of lines. Ponzi has been featured in publications, books, and newspapers working with clients like The New York Times, Le Monde, The New Yorker, Louis Vuitton, Cartier, and Der Spiegel.
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“It’s about sensations,” says Ponzi. “And I thought, okay, I want to transfer to the audience the beautiful and fulfilling sensation of driving a Lamborghini.”
The illustration he ultimately designed for the Lamborghini notebook spans the outside and inside covers and tells the story of a Lamborghini Huracan EVO on a journey that starts in the city, drives through the country, and ends with a beautiful sunset.
“This creative endeavor aims to highlight the poetic, metaphysical aspect of the dreams and emotions associated with driving, owning and being accompanied by a Lamborghini, giving a logical order to a unique story,” writes the automaker. “The Lamborghini provides the color in both dream journeys and real ones, in the context of open spaces and urban settings.”
If you’re feeling inspired by this journey and the endless possibilities promised by an empty notebook, you can pick one of these Moleskines up at Lamborghini dealers, at the company’s boutique in Sant’Agatha Bolognese, or on its online store starting this month.
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