The 2021 Ford Bronco just started arriving at dealerships, but it appears the model’s troubled launch continues.
According to Bloomberg, production at the Michigan Assembly Plant will be halted for two weeks due to an undisclosed parts shortage that isn’t related to the ongoing chip crisis.
While details are limited, the publication says production of the Bronco and Ranger will be halted for the week of July 5th and again on the week of July 26th. These week-long pauses aren’t ideal, but hopefully the breaks will give suppliers enough time to catch up with production of the mysterious component.
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Of course, that’s little consolation for the roughly 125,000 people who have ordered a Bronco and are eagerly awaiting delivery. It’s also worth mentioning this isn’t the first delay fans have encountered as Ford sent an e-mail to customers in May noting the Bronco’s launch as “scuttled our best intentions and assumptions.”
That message went on to call the Bronco’s hardtop their “Achilles heel” and note issues with the roof were preventing them from giving customers an update about delivery timing, despite “investing millions of dollars to fix our roof supply issue.”
While the bad news is piling up, early reviews of the Bronco have been overwhelmingly positive as the model has been praised for being comfortable, high-tech and capable off-road. However, the production delays are understandably frustrating for would-be owners and only time will tell if the issues dim the Bronco’s halo.
H/T to Roadshow
