Dodge’s all-electric muscle car could be sold alongside the current Charger and Challenger.
The car manufacturer has made no secret of the fact that it will launch its first performance EV in 2024. Recent teasers suggest that the vehicle will have a retro design that could be inspired by the 1968 Charger, complete with a full-width front grille.
The guys over at Muscle Cars & Trucks recently had the opportunity to speak with Dodge chief executive Tim Kuniskis and discovered that the electric muscle car will likely be sold alongside the ICE-powered Charger and Challenger, at least initially.
Read More: Dodge Teases Electric Muscle Car Concept, Looks Like A ’68 Charger
“The new platform comes in 2024,” Kuniskis confirmed. “The new car comes in 2024. We didn’t say that the current cars are going to die in 2024. There might be a little overlap, but you’re not going to have years and years and years of the classic and the new one at the same time.”
It is unclear if the electric Dodge will be a two-door like the Challenger or a four-door like the Charger but Kuniskis did suggest that there could be one last hurrah for the two outgoing models before they are retired and they may sell in strong numbers just like the final Viper.
“There’s probably some (run on ICE vehicles)… I’ll tie it back to Viper,” Kuniskis explained. When we announced Viper going away, and we announced ACR at the same time, it was the best and highest price-point Viper sales ever… that was a run on Vipers. Is there a run on ICE? I don’t know, maybe when we get closer to the end. But not right now, especially when we said 2024.”
For a brand as synonymous with high-powered V8 muscle cars like Dodge, shifting to electrification won’t be easy and Kuniskis acknowledged that not all customers will be pleased with the move.
“The reception that I’ve gotten from customers… when you make a big change, there’s going to be people that just aren’t going to follow you, at least initially,” he said. “But a lot of those people will return eventually when they see we’re serious, and we’re going to be Dodge first.”
