The man perhaps most publicly associated with Genesis, Luc Donckerwolke, is having his role at the brand expanded. Effective September 1, the Chief Creative Officer at Genesis and the Hyundai Motor Group will also be known as Genesis’ Chief Brand Officer.
“It is a great honor to be given a chance to grow the Genesis brand around the globe, said Donckerwolke. “At Genesis, Design is Brand and Brand is Design. It is, therefore, logical to expand my leadership in design to the brand, to resonate more closely with our growing customer base and provide the best luxury experiences.”
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As CCO, Donckerwolke used the design experience he gained in the design departments at a variety of luxury brands, including Bentley, Lamborghini, Skoda, and Audi to “oversee design-related communications within the group,” writes Genesis in a press release.
Now, he will also be responsible for leading Genesis‘ overall brand initiatives in the global market and “designing authentic relationships with customers.”
Genesis says that the move is a sign of its commitment to design and that, along with COO Mike Song, Donckerwolke has been tasked with increasing the brand’s presence worldwide and creating a consistent and refined brand experience.
Donckerwolke joined the Hyundai Motor Group in 2016, tasked with overseeing design at Genesis, Hyundai, and Kia before leaving in March 2020 to focus on his health. In November 2020, he chose to resume his career as Chief Creative Officer for the Hyundai Motor Group.
