Honda Exec Says Buyers’ Love For SUVs Has Killed S2000 Successor

Almost 9 years have passed since Honda pulled the plug on the S2000, and despite numerous reports claiming that the roadster with a huge following among petrolheads will eventually make a comeback, things aren’t looking too good.

That’s because Honda Canada’s Senior Manager of Product Planning, Hayato Mori, reportedly told AutoGuide that the successor of the S2000 will never happen.

Mori said that this is due to consumers flocking to crossovers and SUVs, most of whom aren’t willing to pay S2000 money for a roadster because of their impracticality. This makes it difficult for such vehicles to exist in today’s market, and their research and development simply costs too much, hence why Nissan is holding back on a new 370Z.

Those that still want a thrilling ride that’s actually practical end up buying compact hot hatches, such as the new Honda Civic Type R, and that’s why the automaker will probably never revive the S2000.

Despite the poor demand in roadsters, there are still several car companies making them. Among them, we could mention the ever-popular Mazda MX-5, Porsche 718 Boxste, and Alfa Romeo 4C Spider. BMW is also working on a new generation Z4, which shares its underpinnings with the new Toyota Supra, and Nissan continues to offer the 370Z Roadster in different markets, including the United States.