Chrysler recently announced a handful of updates for the 2022 300, but the sedan could be living on borrowed time.
That’s a popular refrain when it comes to the model, but Automotive News suggests the car could reach the end of the road in 2023.
This remains to be seen, but officials have been hinting at the death of the 300 for years. Back in 2018, FCA’s head of passenger car brands in North America said Chrysler is a “people movers” brand and the 300 didn’t mesh with their future plans for the marquee. While that was three years ago, the 300 still remains in the lineup even though sales have fallen from 51,237 units in 2017 to 29,213 units in 2019.
Also Read: Chrysler Updates Their 2022 Lineup With New Tech Including Amazon Fire TV
Last year saw a disastrous 16,653 sales, but the pandemic undoubtedly played a role in that disappointing result. That being said, the company has only sold 11,062 units in the first two quarters and that means they’re on track to finish the year with just 22,124 sales in the United States.
The 300 might not be the only casualty as the publication suggests production of the Dodge Durango could end in 2024. This death would be more surprising as consumers can’t seem to get enough crossovers and SUVs.
However, Dodge has been transitioning into a muscle car brand and Durango sales aren’t terribly impressive as the company typically sells around 66,000 units annually. For comparison, Jeep routinely sells more than 200,000 Grand Cherokees annually and the new Grand Cherokee L could cannibalize sales from the Durango despite assurances it won’t.
H/T to The Drive
