Ferrari and its parent company Exor N.V. announced today that they would be partnering with LoveFrom, a “collective of designers” on a multi-year collaboration that will include the brand’s first electric car.
Former Apple design chief Jony Ive of and Marc Newson have been singled out as the LoveFrom designers with whom Ferrari will work. They worked together to develop the Apple Watch before leaving the silicon valley tech company.
“As Ferrari owners and collectors, we could not be more excited about collaborating with this extraordinary company and in particular with the design team expertly led by Flavio Manzoni,” said Ive and Newson in a statement. “We see some uniquely exciting opportunities working together which we believe will yield important and valuable work.”
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John Elkann
The partners announced that they would bring together Ferrari‘s legendary performance and excellence with LoveFrom’s “unrivaled experience and creativity.” Beyond working together with Ferrari’s own design team on their future cars, including the brand’s very first all-electric car by 2025, the firm will also help the Italian company’s efforts in the fashion industry, as seen recently with their first runway show in Milan.
“Soon after LoveFrom was founded we began to talk with Jony and Marc about opportunities to combine their world-renowned creativity with ours, in complementary and incremental ways,” said John Elkann, Chairman and CEO of Exor and Chairman of Ferrari. “Ferrari represents a first, exciting chance to do great things together as we build our future.”
This isn’t the first time Ferrari has recently turned to the world of high technology. Following the surprise retirement of CEO Louis Camilleri, the automaker appointed Benedetto Vigna as its new chief executive. The new boss joined the company from STMicroelectronics where he helped develop the technology that allows smartphones to switch from landscape to portrait mode.
LoveFrom’s work won’t be limited to Ferrari, though. In a press release, they announced that they would collaborate with Exor’s other companies to develop luxury goods. Per Reuters, the company is a major shareholder in the Chinese luxury group Shang Xia, founded by Hermes, and has a 24 percent stake in Louboutin.
“We have been friends with John [Elkann] for many years and are great admirers of his insight and vision,” said Ive and Newson. “We are thrilled to be embarking on such an important, long-term collaboration with Ferrari and more broadly Exor.”